Throughout the summer, Brand Ambassadors will take on the exciting role of executing experiential campaigns on behalf of some of Canada’s largest food and beverage brands at select locations and events in Ontario, Quebec, BC, and AB throughout the end of April until the beginning of October. Brand Ambassadors will be tasked with product sampling, while encouraging sales and creating brand awareness by relaying product knowledge and promoting key brand messaging. The ideal candidate will ensure program success for the brands we work with, our communities, and for CRUEL by eagerly conversing with potential consumers at events and festivals.
This is a fantastic opportunity to break into the marketing industry, gaining valuable hands-on marketing experience while building your career.
Brand Ambassador
April - Oct 2026
An interest in the marketing industry a must
Confidence, enthusiasm, and approachability
Experience working in a team environment
Excellent communication skills
A valid liquor serving license (i.e. Smart Serve; Serving it Right, etc) may be required upon successful onboarding
A valid food handling certificate (i.e. Food Safe) may be required upon success onboarding
Prepare and distribute product samples on-site at brand activation programs within your region (Ontario, Quebec, BC, AB)
$22.50 / hour
CRUEL is a marketing agency located in Toronto’s garment district, we explore contemporary themes across commerce and culture, unroot deeper strategic narratives, and foster stronger connections through direct marketing, experience design, and integrated creative services. Founded in Montreal in 2013 as a university lifestyle platform, CRUEL quickly became a hub for young people to connect through events and social media. By 2015, it transformed into a full-service marketing agency, leveraging insights into youth culture to help brands thrive. Over the years, CRUEL has delivered award-winning campaigns developing experiential strategies for global brands. Known for blending creativity, technology, and grassroots authenticity, CRUEL bridges online and offline experiences to create impactful, human-centered connections that drive real world results. CRUEL makes digital interactions feel more human and real-world experiences more personal.
Direct Marketing
Product Sampling
Logistics Management
Staff Recruitment and Training
Community Management
Strategy and Channel Planning
Strategic Partnerships
Negotiation and Contracting
Sponsorship Framework
Sponsor Activations
Valuation and Measurement
Experience
Experience Design
Activation Development
Installations and Pop-Ups
Event Production
Retail Environments
Property Representation
Technology Integrations
Creative
Research and Insights
Brand Stewardship
Content Production
Commercial Photography
Motion Design
Brand Identity
Art Direction
Illustration
Graphic Design